How Saudi has the opportunity to use data like never before

In this episode, Serco Middle East Chief Digital Officer Paul Bogan and ExperienceLab Middle East Director Kristine Pitts discuss how Saudi is utilising futuristic capabilities in managing and using data to support its growth, security, and economic wellbeing. 

Chapters

• 1:36 How has the process of collecting data evolve over the past few years
• 3:58 The importance of collecting data and making good use of it
• 7:19 The importance of having the right customer segmentation model in place
• 9:44 Delivering a kingdom wide asset management and transformation programme to Expro
• 13:17 Measuring the success of data collection
• 15:39 Designing cities around citizens
• 17:01 How Saudi has developed smart apps to collect data
• 18:40 Importance of processing data
• 19:42 The challenges